By: Samirah DeVaughn | Staff Writer
Marketing isn’t always an easy task, especially considering the ever-evolving digital world. Some people adapt while others do not, and we’re here to make sure that you always stay ahead and up to date in the digital world. Creating and maintaining your online brand can be intimidating, especially if you’re doing it alone or with a small team but it doesn’t have to be. Here are 4 things to keep in mind while marketing yourself online.
1. Don’t forget previous clients and connections. Hyper-focusing on what’s ahead and who you should connect with next is common, but it pays to remember that previous clients and connections have the offers high value as well. Previous clients have had a positive experience working with you and this qualifies them as raving fans. Their interactions with your digital presence act as endorsements to their family and friends. This is valuable to new clients, the more references the better!
2. Emphasize the community as well as the property. Getting caught up in the glitz and glamour of a property can be expected – and sometimes it’s even a selling point – but what can really add some flare is knowledge of surroundings. Your clients, especially those moving to new areas or neighborhoods, are looking for additional insight. Share your favorite restaurants and other small businesses, especially services like dry cleaners or specialty stores, and any vendors (plumbers, contractors, decorators) you’ve vetted and have built reciprocal relationships with. Clients with children may be interested to know about the nearby schools, safe play areas, enrichment classes, sports leagues, and even neighborhood watch- so get familiar and get out there.
3. Don’t limit your content to listings only. All agents sell the same basic service – what makes you different is YOU! Building trust converts a follower into your next client and a great way to do that is by getting a bit personal. Building strong client relationships doesn’t have to mean revealing all on social media, but offering a glimpse into your personal life, hobbies, and extensive knowledge via your platforms is a great way to build trust. Tailoring content that fits the needs of your next client can look like creating an FAQ segment that eases the concerns of new buyers. Introducing hot topic discussion posts and industry updates for more experienced buyers, or sharing favorite spots around town. In reference to our previous tip, share your favorite attractions in certain areas. There’s no harm in giving local insight to people who are interested in being neighbors, in fact, it allows you to stand out amongst the crowd because you’re a Pro!
4. Remember, your audience comes first. Creating content is about finding a balance between what you want to share and what your audience wants to hear about. Sometimes the post that you didn’t want to make is the post that will boost your visibility the most. If being in front of a camera isn’t your strength, that’s okay – lots of valuable content can be created without showing your face, but practice makes perfect, have a friend join you and create a fun montage of activities you enjoy. If you’re feeling uninspired take a look at what some larger creators are doing that is getting the kind of engagement you’d like to see and try to incorporate those things into your content plan. The key is to remember your audience. Observing your audience and how they interact with your content will be your guide to developing that creator instinct. After some trial and error creating for your audience will become second nature. Trust that they will show you what they need, and trust that you are able to provide.
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