Ways to Track Influencer Marketing ROI [Infographic]

With modern day consumers more focused on their smartphones, traditional ad options like billboards and magazine promotions may not be as effective as they once were. But people definitely do trust and notice their favorite influencer’s recommendations.

Given this, it’s …

The Real Benefits of User Generated Content

User generated content (UGC) is a modern-day digital word-of-mouth situation that benefits both brands and consumers. It’s a win-win scenario and a marketing tactic that brands can incredibly benefit from.

Because this is clearly a hot marketing tactic, we decided …